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Author:  C.Wylde [ Wed Nov 13, 2002 10:09 pm ]
Post subject:  Museum Memberships

Did hosting Thomas have any impact on your membership numbers? Did you increase your membership as a result of a visit from Thomas? We marketed our memberships as "family annual passes" and sold 93 over the first three days of our event. True an annual passholder does not share the perceived commitment of a member, but we are bankiong on converting them to contributing members in the future. If we are successful, Thomas could have a lasting effect on our budget (increased dues revenue) without ever showing up again. Any thoughts?


wyld@sbcglobal.net

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