At the same time, the museum will strengthen connections with a growing online audience. Its partnership with Wargaming, publishers and developers of the game `World of Tanks` and sponsor of the museum’s annual TANKFEST, has seen an unprecedented number of young gamers turn a virtual interest for tanks into a fascination for the real thing. This interest means the sold out event has had 20,000 visitors and more than a million online viewers have seen and shared content worldwide.